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According to NFP, the median age at which children begin drinking is 12.
Young people who begin drinking before age 15 are four times more likely to
develop alcohol dependence than those who begin drinking at age 21. “It’s
imperative we support all school curriculums and staff with these important drug
free messages,” said Sunny Booker, Monroe County School District Safe School
Coordinator. Plantation Key School Principal Vanessa Strickland said, “National
Red Ribbon Week is promoted at our K-8 school through lessons, activities, and
games designed to deter the use of alcohol, tobacco, and violence. And we’re
proud to deliver a strong message on that subject.” As an example of how
powerful the opposing message is, NFP offers this parent skills quiz on media
and advertising.
1) Do I watch television with my child at least 60% of the time? Yes/No
2) Do I often discuss with my child how to look at commercials and TV helping
them understand that the purpose is to sell a product not and idea? Yes/No
3) Do I point out to my child when alcohol, tobacco or other harmful
substances are being promoted on the radio, TV or Internet? Yes/No
4) Do I monitor my child’s use of the Internet? Yes/No
Scores: 4 out of 4: YOUR’RE TERRIFIC! You are involved with your child
and take the time to teach them about learning the hidden messages and possible
manipulation of the mass media.
2-3 out of 4: AVERAGE…room for improvement. You are making an effort but not
enough to counter the string of messages from the media.
0-1 out of 4: HELP! You need to be more aware and take time to monitor
your child’s media habits. You can use this as two-way learning experience.
For more information, parents are encouraged to visit National Family
Partnership’s web site at www.nfp.org for a free parent pit including child
development stages and several self assessment quizzes like the Media and
Advertising Parent Skills Quiz. A free newsletter and alcohol quiz card for kids
is also available. Another related site with curriculum and class room ideas is
available at the Red Ribbon Coalition website, www.redribboncoalition.org. It
was created by Irvine Community Drug Prevention (ICDP) in 1999 to assist school
site prevention coordinators (parent, teacher and student volunteers) who want
to develop and host Red Ribbon Celebration activities at their school or in
their community.
To date, more than 6,000 school site prevention coordinators have registered
to use the web-based services and resources. Registration is free. Volunteers
who register have access to copy and use forms, including a Red Ribbon Training
Manual for school site prevention coordinators. These resources are free for
educational purposes at each individual school site. “The Red Ribbon Campaign is
now the oldest and largest drug prevention program in the nation reaching
millions of young people during Red Ribbon Week, October 23-October 31 each
year,” said NFP officials.
This year’s theme is “100% Me, Drug Free.” Monroe Youth Challenge Program is
a project of the Monroe County Education Foundation to foster acceptance,
respect, and success in the youth of Monroe County. For more information about
this project or any other MYCP-sponsored program call Booker at (305) 293-1400
ext. 53319 or go to www.monroe.k12.fl.us/mycp.
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